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Mooresville, N.C. (June 4, 1999)
Dale Earnhardt Inc. announced the opening of its spacious 8,700 square foot Showroom and Retail Store to the public today. Designs for this state-of-the-art facility were first implemented over 3 years ago and the long wait by fans should prove to be well worth it.

The public entrance feature's an impressive glass rotunda entry with a 31-foot ceiling and you are immediately struck by the sight of immense towers that contain larger than life black and white photos of Dale Earnhardt, Dale Earnhardt Jr., Steve Park and Ron H ornaday. Black vases containing tall arrangements of fresh, red tropical flowers in the entry also let fans know that they have entered an environment never before seen in the world of racing.

Exhibits in the Showroom include trophies from Dale Jr.'s, Steve Park and Ron Hornaday's career wins and an impressive exhibit of Dale Earnhardt's 7 Winston Cup Championship Trophies. This marks the first time any of Dale's trophies or memorabilia from his amazing racing career have been on display for the general public.

Also exhibited in the Showroom is a photographic look at "Dale Earnhardt Inc.- Behind the Scenes" along with vintage trophies from Ralph Dale Earnhardt's successful racing career.

Fans will also have the opportunity to view the interior showroom where a wide variety of show cars, concept cars and car's from Dale's personal collection can be seen. Through a large,glass wall, fans can also gain a glimpse of a working Engine Room or the Pennzoil Hauler when it is not on the road or at the track.

One area of the showroom is dedicated to Sponsor and Product Endorsements and a video wall highlighting commercials of DEI's team of drivers will soon be an exciting addition.


The Retail Store covers over 2,000 square feet and includes the latest in driver apparel and die-cast. Dale Earnhardt Inc.'s Signature Line includes items exclusive to DEI such as a DEI Team Poster, Dale Earnhardt Jr.'s 1999 Tour Book and DEI's glassware collection: cups and glasses with the impressive Dale Earnhardt Inc. logo. This will mark the first time this sought after logo has appeared on items available for fans to purchase.


Store & Showroom Hours

Monday to Friday 9:00 AM - 6:00 PM

Saturday 10:00 AM - 4:00 PM

Sunday Closed




Dale and Teresa in front of one of his cars 
Jr's AC Delco Uniform
Jr's Budweiser Uniform
Quite a difference between the old digs and the new
One of Dale's cars on display at DEI

Steve's car at DEI in 2000
Kerry's Kannapolis Intimidators car
Jr's Ac Delco car and IROC  car, notice the Budweiser motorcycle given to him by none other than The King of Beers.  See boat in background with Brickyard 400 on it . Dale won the second Brickyard ever run.
Jr's  Pepsi 400 winning car
Mikeys winning Daytona 500 car!!
Steve's Uniform
Dale's Awsom Sunday Money (not in DEI)
Gorgeous Display --DEI at Christmas